Richard Lovell

- art director

"in for the craic" comic

The brief here was to tell young Irish adults about Tara TV’s youth strand. We had the idea to put on a showcase weekend named ‘In For The Craic’ and instead of using traditional advertising, we created an ‘adult’ comic based on the programmes. Illustrated by Viz, it was handed out at music festivals as well as inserted into student newspapers. We also created
a viral game and a series of comic strip ads. It was a massive success.